Founder & Art Director
Jordan is an LA born entrepreneur and artist who has committed his career to binding together the worlds of music, art, and technology.
After finishing up a Bachelor of Arts degree at the University of California, Santa Barbara, Jordan joined CAA Music (Creative Artists Agency). In his three years with CAA, Jordan led creative for the music department and its illustrious roster of talent (Kanye West, Daft Punk, Katy Perry, Maroon 5, and more). While at CAA, Jordan conceptualized and directed the first live music festival integration of Google Glass – tagging one of the biggest electronic artists in the world to stream his perspective and allowing thousands to watch in the headliner’s shoes. The activation went viral and was cited as one of the most innovative early use-cases for wearable technology.
In 2014, Jordan became Creative Director at Boomrat (a music tech startup), which was acquired by Live Nation the same year. Soon after, Jordan joined Live Nation in an Art Director role for Insomniac Events (also acquired by Live Nation). At Insomniac, Jordan guided branding, UI/UX, and more for many of their marquee brands, including EDC (Electric Daisy Carnival – the largest music festival in the United States).
Outside of full-time roles, Jordan has consulted and put together artwork for major artists, brands, and events such as TED, Red Bull, and the Windish Agency. In late 2015, Jordan joined a former colleague (Founder & CEO of Boomrat) in building a business networking app for co-working spaces and private communities called Ppl. Ppl just recently launched their first community app with NeueHouse, one of the country’s most prestigious co-working spaces. Jordan remains as co-founder and creative advisor for Ppl.
Jordan founded RYB in 2017 and is on a mission to advance the human creative pursuit by bringing imaginative artists and companies together like never before.