Red Bull Music #ArtistsToWatch

Social Media, Digital Art, Motion, Video

We worked closely with Red Bull Music on a tarot themed social media campaign for their 2018 #ArtistsToWatch.

PART ONE

Teaser Artwork

The campaign follows a mystical tarot card theme. We designed the teaser artwork as the back of a tarot card using divination, music, and celestial elements. Witchy hands around a crystal ball allude to the magic of unveiling the next big names in music.

PART TWO

Launch Animation

In part two of the campaign, we introduced the 2018 #ArtistsToWatch by bringing the teaser artwork to life and taking the viewer on a journey inside the crystal ball. The crystal ball spins, turning the tarot card around to reveal the individual artist cards. Choreographed to Sunnyside by Cuco.

Watch Video

PART THREE

Individual Artist Cards

We custom designed 23 individual artist cards to be introduced to the viewers over time via Instagram Stories.

PART THREE

Artist Card Stories

Each card details a few fun facts about the artist. We designed the pacing navigation dots as the phases of the moon to have a little fun with the theme.

Cross-Platform Artwork

We built a handful of additional campaign assets and templates to be used as cross-platform marketing collateral.

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